Be the Business by Martha Heller

In many organizations, technology still operates like a department.

• A support function.
• A delivery team.
• A cost center.
• A service desk with a larger budget.

But according to Be the Business by Martha Heller, that mindset is dangerously outdated.

Martha Heller’s book is not just another leadership book for CIOs. It is a transformational manifesto for technology leaders navigating a world where digital capability defines organizational success. The book argues that technology no longer supports the business; technology is the business.

For CIOs, CTOs, digital leaders, and transformation executives, this idea changes everything.

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Seventy percent of digital transformation initiatives end in failure. Yet most Chief Executives still greenlight the same playbook. Here is where the data says the strategy breaks down.